WASHINGTON, March 20, 2012 – The American Islamic Congress (AIC) will present “Faith, Money, Power: Leveraging the Buying Power and Influence of American Muslims” on April 3 in Washington, D.C. This pioneering forum will present information and insights on the buying power, demographics, and civic engagement of American Muslims. The discussion will focus on the trends shaping the American Muslim market, efficacy of targeted marketing and branding strategies, as well as tactics for forging strong relationships with a new generation of young, educated and savvy consumers and voters. Best practices and models will be presented.



Date: Tuesday, April 3, 2012

Time: 8:30 a.m. to 12:00 p.m.

Location: Carnegie Institute for Science, 1530 P Street NW, Washington, D.C. 20005



This event is free and open to the public; however please RSVP to reserve a seat. A complimentary light breakfast will be served.


Speakers at the event include:

Sarab Al-Jijakli, Account Director for Ogilvy Noor
Ogilvy Noor is the world’s first bespoke Islamic branding practice, offering expert practical advice on how to build brands that appeal to Muslim consumers, globally.

Besheer Mohamed, Research Associate for The Pew Research Center Forum on Religion & Public Life
The Pew Research Center’s Forum on Religion & Public Life, launched in 2001, seeks to promote a deeper understanding of the issues at the intersection of religion and public affairs.

Rafi-uddin Shikoh, Managing Director and Founder of Dinar Standard
Dinar Standard is a growth and investment strategy consultancy focused on the emerging Muslim markets.

John T. Pinna, Director of Government & International Relations of AIC
The American Islamic Congress (AIC) is a non-profit, non-religious organization headquartered in Washington, D.C. AIC’s civic engagement model opens a dialogue between American Muslims and policymakers, agencies, the media and other influencers.


To RSVP or for more info, please visit www.aicongress.org/faith-money-power or call 202-595-3160.


The American Islamic Congress (AIC) is a 501(c)(3) non-profit organization dedicated to building interfaith and intercultural understanding. We believe American Muslims must take the lead in building tolerance and fostering a respect for human rights and civil rights. Within the Muslim community, AIC leads a coalition of citizens committed to the unequivocal denunciation of terrorism, extremism, and hate speech. Reaching out to all people of conscience, we promote genuine interfaith dialogue and provide education about the diversity within Islam.


Leave a Comment